Wiz Khalifa & Mom Peachie Cook Up New Lawry's Campaign

Wiz Khalifa is bringing his family front and center, partnering with his mother, Katie "Peachie" Wimbush-Polk, for a new campaign that celebrates home cooking and the essential role of mothers in shaping culinary traditions. The GRAMMY and Golden Globe-nominated artist, 38, teamed up with Lawry's for their "Mama Said Lawry's" initiative, which officially launched on Mother's Day, May 11, 2026, offering a heartfelt look into their kitchen and the flavors that define their family bond.

The campaign, set to roll out content throughout the summer, focuses on positioning mothers as the original flavor experts and highlights the comfort derived from cherished home-cooked meals. It features Wiz and Peachie sharing favorite family recipes, behind-the-scenes moments, and cooking tips across social media platforms. The initiative specifically spotlights Lawry's classic Seasoned Salt and Garlic Salt, staples in many households, including the Khalifa-Wimbush-Polk kitchen. This partnership kicks off just in time for cookout season, inviting fans to join in the celebration of food, family, and flavor.

Wiz Khalifa, born Cameron Jibril Thomaz, has often spoken about his love for cooking and family. Reports indicate he credits his mother, Peachie, with teaching him his way around the kitchen from an early age, where Lawry's has reportedly been a long-standing fixture. The "Mama Said Lawry's" campaign aims to capture these relatable moments of growing up, cooking together, and the enduring power of family recipes that keep people coming back for more.

Wiz Khalifa's journey to stardom began in Pittsburgh, Pennsylvania, where he settled with his mother around 1996 after a childhood marked by frequent moves due to his parents' military service. Since then, he has built a multifaceted career as a rapper, singer-songwriter, entrepreneur, and actor. Beyond the music, he's known as a passionate foodie and family man who makes time for home cooking despite his demanding schedule. His entrepreneurial spirit extends to his successful cannabis brand, Khalifa Kush, launched in 2016, which has seen international expansion, and Khalifa Rolling Papers, introduced in early 2025. He has also engaged in brand endorsement deals with major companies such as Bing, Céline, and Clearblue, demonstrating his broad appeal across various industries.

Katie "Peachie" Wimbush-Polk, a Pittsburgh native, brings her own rich and diverse background to the campaign. Her early career included service in the United States Air Force, where she reportedly worked in both bomb building and operating rooms. Known to her followers and family as "OG Peachie," she has cultivated a significant presence on Instagram and is recognized as an author and an activist, particularly passionate about cannabis advocacy and dispelling misconceptions surrounding its prohibition. Peachie is also a vocal advocate for her children, including her transgender child, Lala, consistently showcasing her strong maternal support.

Lawry's itself has a storied history, originating in 1938 as Lawry's The Prime Rib Restaurant in Beverly Hills, California. The brand's signature Seasoned Salt, a popular formulated seasoning, was developed by co-founder Lawrence L. Frank. Today, Lawry's operates under the umbrella of McCormick & Company, a global leader in the flavor industry, maintaining its legacy as a trusted kitchen staple.

Speaking on the collaboration, Giovanna DiLegge, Vice President of Marketing at McCormick & Company, highlighted the campaign's core message. DiLegge stated that "'Mama Said Lawry's,' celebrates that instinct and showing home cooks that creating bold, memorable meals doesn't have to be complicated. Wiz and Peachie are the perfect mother/son duo to bring this idea to life. Lawry's is that dependable secret weapon that makes it easy to serve delicious, mom-approved meals." This sentiment underscores the brand's belief in the simplicity and power of home cooking.

Wiz Khalifa echoed the authenticity of the partnership, remarking, "Lawry's has always been the 'secret ingredient' in my mom's kitchen. Working with one of our favorite brands and my mom on this campaign just made sense because it's real. Lawry's is what we use to make the food taste right. It's what tastes like home, no matter where you are." He further elaborated on the connection between food and family, describing recipes passed down as "handwritten, real recipes" and noting that "Food is comfort for our family." Peachie, in turn, articulated her philosophy on cooking as an expression of love, stating, "If I love you, I'm cooking for you." The two even playfully debated their essential seasonings, with Wiz favoring seasoned salt for its versatility, even on popcorn, while Peachie championed garlic salt, questioning, "I mean, what are we doing?" Wiz also drew a parallel between perfecting a dish and a music track, stating, "It’s the perfect dish and the perfect track. Very similar,” adding, “Because you can overdo a track or you can underdo a track.” He concluded that "The perfect track is when you know you know."

This campaign arrives amidst a busy period for the Pittsburgh native. Wiz Khalifa is currently on Machine Gun Kelly's "His Lost Americana Tour," a global trek supporting MGK's seventh studio album, Lost Americana, released in August 2025. The tour commenced on November 15, 2025, in Orlando, Florida, and is slated to conclude on July 1, 2026, in Ridgefield, Washington. Wiz Khalifa is co-headlining the second North American leg and appearing as a special guest on various dates across North America, Europe, Australia, and New Zealand. This extensive touring schedule showcases his enduring presence in the global music scene.

Adding to his current endeavors, Wiz Khalifa and Machine Gun Kelly also dropped their collaborative mixtape, "Blog Era Boyz," on May 22, 2026. This nine-track project is presented as a nostalgic nod to the "blog era" of early 2010s hip-hop, a formative period when both artists rose to prominence through online platforms and mixtapes. The mixtape's release, featuring singles like "Girl Next Door" (May 12, 2026) and "Everything Tatted" (May 20, 2026) — the latter accompanied by a visual directed by Sam Cahill with cameos from figures like Bam Margera and Ty Dolla $ign — marks a return to rap for Machine Gun Kelly, while Wiz Khalifa maintains his signature laid-back, cannabis-infused style. This collaboration comes more than a decade after their first joint track, "Mind of a Stoner," released in 2013, creating a full-circle moment for their long-time fanbase and aligning seamlessly with their joint tour.

The convergence of a major brand partnership celebrating family values and cooking, a significant musical collaboration rooted in their shared past, and an ongoing global tour underscores Wiz Khalifa's dynamic and multifaceted career. The "Mama Said Lawry's" campaign, featuring a beloved mother-son duo, taps into the deeply relatable experiences of home cooking and the profound influence of maternal figures in shaping culinary preferences and family bonds. This narrative resonates widely, emphasizing authenticity and the comfort associated with meals prepared with love, particularly within Black culture where cooking often serves as a powerful expression of affection and a repository of family memories.