Miller has built a pasture-raised poultry business in Texas called Greener Pastures Chicken. The venture has attracted some of the biggest names in football as investors. Reports indicate three Super Bowl quarterbacks are among them.

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The company has also earned a pair of certifications. The business has been quiet about its growth, which has kept it lower profile than many athlete-backed brands.

Miller is a Super Bowl MVP and a longtime NFL pass rusher. His career was built on speed, pressure, and getting to the man with the ball, so a move into raising pasture-raised chickens is a sharp turn for a player most fans know from the field.

Athletes putting money and sweat into food and agriculture projects is becoming a familiar storyline in sports business. What sets this one apart is the mix of high-profile football investors and a product built around pasture-raised standards.

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More details on the investors, the certifications, and the company's history and operations are the next pieces to watch as coverage develops.